in March 2012 i said to Matthew Bishop, who was writing about governments enthusiastically experimenting with 'nudge' policies based on behavioural economics:
i want to paint a picture of the new society where personal opinions, likes and dislikes, preferences, prejudices and fixed ideas are increasingly important while governments and companies are more and more skillful in playing them.
so, those Mental Elements are shown as coloured Balls and the outside influence (governmental or other) is shown as the snooker-type Cues - aimed at the Balls.
on this new planet we see many Suns, those roughly reflect the colours of the Mental Elements...
The Economist
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